Project
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I was the lead motion designer and animator for the TCM rebrand creating a brand new on-air look and feel across the main brand and all of its franchises. I led a team of motion designers and toolkitters working collaboratively with the design team.
We delivered animations, templates and toolkits across all platforms including broadcast and social for an enormous rebrand for Turner Classic Movies.
My Roles
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Lead Motion
Motion Design
2D Animation
Motion Behaviors
Toolkits
Team Management
QC & Delivery
Motion Direction & Behaviors
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The TCM logo embraces the range of interpretations of a “Classic.”
When it is activated, The T and M letterforms act as a frame for the ever evolving “C” in between, ultimately landing in its final state. Animations utilize a slide, push, or pull, cutting on the action to create a fluid and driving pace in the edit.
When it is activated, The T and M letterforms act as a frame for the ever evolving “C” in between, ultimately landing in its final state. Animations utilize a slide, push, or pull, cutting on the action to create a fluid and driving pace in the edit.
On Air & Franchise Toolkits
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