Project
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Collaborating with the teams at Compadre and ESPN, we created this NBA promo package for ESPN Saturday Primetime. I designed concepts and style-frames for a live-action shoot with Pharrell. In post production I developed motion test with our shoot footage and motion design for the promo packaging. The promo toolkit was then implemented across numerous weeks of ESPN Saturday Primetime on ABC. Below is the full spot as well as original concepts and motion tests.
My Roles
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Art Direction
Motion Design
2D Animation
Typography
Design & Concepts
Live Action Development
Promo Toolkits
QC & Delivery
Full :30 Spot
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Kinetic Typography & Toolkit
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Design Concepts & Live Action Direction
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Motion Concepts & Animations
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Credits
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Studio: Compadre
Client: ESPN
Creative Director: Curtis Doss
Producer: Marc Fusco
Art Direction: Lucas Bell
Motion Design: Lucas Bell, Dan Degloria, Young Kim