Project
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I developed the motion direction and animated custom title cards for IBM Consulting's new anthem video. The new look and feel was based off a fresh style guide and is driven by color, typography, and kinetic motion.
My Roles
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Motion Direction
Motion Design
2D Animation
Motion Behaviors
Motion Direction & Behaviors
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Motion Behaviors and animation inspired by the desire to be more fresh, human and vibrant. Motion behaviors include Connection, Activation, and more.
Credits
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Studio: Sibling Rivalry
Client: IBM
Creative Direction/ Art Direction: Bryce Wymer
Animation/ Motion Direction: Lucas Bell
Producer: Daniel Graf
Edit: Moss Levenson
