Project
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Working with the team at Imaginary Forces, I crafted conceptual brand animations based on data, colors, and typography to connect the visual storytelling of brand films for AWS. The designs and animations were built with simple clean shapes and patterns in the AWS brand identity that transformed into complex systems visualizing science, data and information.
These brand films feature groundbreaking companies who are using AWS technology to create processes and science breakthroughs to enhance our planet's future.
My specific shots are highlighted in the gifs above and below. The brand films were featured in an AWS conference and across social media and YouTube.
My Roles
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Art Direction
Motion Design
2D Animation
Motion Behaviors
Data Visualization
Large Screen Format
Social Videos
Brand Films
AWS - Evoscale
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EvolutionaryScale, a pioneering AI startup that enables scientists to understand, imagine, and create proteins, has taken a substantial step towards making biology programmable.
Full Brand FIlm
AWS - Dot Lumen
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.Lumen has developed AI-powered glasses for the visually impaired— an innovation that, for the first time in 5,000 years, offers a scalable mobility alternative to the guide dog and white cane.
Full Brand Film
AWS - Phytoform
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Phytoform, with its groundbreaking DNA discovery platform, is using AWS to process vast amounts of data and efficiently onboard large AI models in order to transform sustainable agriculture and accelerate the development of climate-resilient crops.
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Credits
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Studio: Imaginary Forces
Client: AWS
Creative Director: Tosh Kadama
Head of Production: Beth Skopp
Producer: Keith Bryant, Steve Frech
Editor: Lexi Gunvaldson
Art Direction, Design , Motion Design, Animation: Lucas Bell
Motion Design Animation: Lucas Bell