Project
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I led Sibling Rivalry's motion team to create the motion design for B&H Photo videos celebrating its 50th birthday. Animating fresh custom designs and driven by kinetic motion and typography, the project was delivered across digital platforms in 16x9, 9x16, 1x1 specs at :06, :15, :30, :60 durations. B&H 50th Anniversary currently has over 8.7M views on Youtube
My Roles
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Motion Direction
Motion Design
2D Animation
Motion Behaviors
Toolkitting
QC & Delivery
B&H Photo - Anniversary
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Motion Design & Direction
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B&H Photo - BMX
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Motion Design & Direction
Credits
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Studio: Sibling Rivalry
Client: B&H Photo
Creative Direction: Frances Yeoland
Design Direction: Eduardo Palma
Motion Director: Lucas Bell
Motion Design & Animation: Lucas Bell, Terra Henderson
